Links are important to search engines because they show the importance of a page in contrast to others and show how pages relate to each other. Links are an important part of how pages are ranked in search engines. While the exact way in which search engines rank their pages is unclear because this secret is closely guarded by the search engines, links are known to play a major role in ranking on SERP’s.           

First, the search engine will take into account all of the links that go directly to one website from other sites, links known as inbound links. This is important because the number shows the popularity of the site. If a lot of people like and are linking to a site, that site is assumed to be of good quality and has a good reputation. If another site has very few links that direct users to that site, that page’s ranking will be lower because the page is presumed to not be as popular or as high quality as other pages.           

Also, linking gives websites a kind of reputation. If shady sites known for spamming or deception link to a site, that site’s ranking is lowered. Since search engines want to keep spammers off of their ranks, these companies will punish spammers by lowering their rankings or removing them from rankings altogether. See the chapter “Black Hat SEO” for more information on this topic. This is also the case for the links to other pages found on a site, known as outbound links. If a page includes links to shady or deceptive sites, that site’s ranking is also lowered because the search engine presumes that that site is also a shady site. If webmasters link only to quality sites, their ranking won’t be lowered in search engines. If they link to bad sites, their ranking might be lowered, sometimes considerably.

Most search engines have two types of listings on SERPs, organic listings and sponsored listings. The difference may not seem dramatic, but these differences are critical to who will actually click on a site.           

Organic Listings are the listings that the search engine finds and produces in the results page. These listings are posted free of charge to the website. The goal of any search engine is to provide a useful surfing experience to their users. After all, search engines are businesses and the search experience is their product. These listings are the bulk of what users see on search engine results pages. Most people, about 70%, will click on an organic listing when using a search engine. This figure can be even higher, depending on the search engine. People tend to trust organic listings more. After all, not all sponsored links relate to exactly what a person is looking for. Organic listings will show all pages related to that specific topic, not just the ones that have something to sell.           

Sponsored listings, on the other hand, are websites which have paid Google for their prominent display on a SERP. Since the majority of search engine users click on organic listings, why would anyone want to pay for a sponsored listing? Consider this: the search for “kittens” yielded 15 million listings. There might be millions of pages that use the same keywords and relate to the same topics. A sponsored link is a way to spread the word about a site and get more visitors, especially if that site is lower down on the search engine’s ranking for a particular keyword.

 

Honolulu, Hawaii – Clearpath Technology the leader in SEO and Internet marketing has helped Platinum Limousine an award winning and the #1 transportation company in Honolulu reached its 300% ROI.

Clearpath Technology is one of the most trusted companies that helped many companies worldwide. Clearpath technology concentrates on Internet marketing and provides the best development and web design that harmonize with the marketing efforts of customer. It values and maintains its continuing bond with its clients. Clearpath provides services that other internet marketing and SEO cannot surpass.

Platinum Limousines has been in the business for over 15 years and at present was among the biggest and affordable fleet of limousine to choose from. It is locally owned and operated and has been serving the locals and visitors of Hawaii since 1995. It offers the finest luxury transportation with the largest fleet of luxury SUV limousine in Honolulu.

It has asked the service of Clearpath Technology to increase its sales, ROI and to market their company online. Which is very effective since it increase its revenue to 300% in just a short period of time and continue to increase as the time goes by.

According to Platinum Limousines, they owe their success to the hardworking professionals of Clearpath. The Clearpath team comprised of more than 300 SEO professionals, experts in Internet marketing, creative web designers and developers and artistic and savvy programmers. Clearpath get not only employees that belong to the cream of the crop in different fields but also new graduates with very promising skills.

Clearpath Technology expertise in Internet Marketing and SEO has leads Platinum Limousine to its #1 position. The partnership will continue as long as the team is working perfectly.Clearpath’s founder Deepak Bansal make sure that personalized assistance is being provided to its customers. Managing the creation of the design from step one to the last stage, executing idea in connection with the customers ideas, considering them as component of the Team that results in perfect long-term business relationship, understanding what the clients need and pleasing the customers. This has made Platinum Limousine one of the most successful companies in their field.